A. Edeling and A. Himme

The University of Oxford | 2018-Present

Alexander Edeling is a Postdoctoral Researcher in Marketing at the University of Cologne. He has recently been a visiting researcher at Boston University. Edeling’s main research interests include marketing performance management, digitization, pricing and sponsorship. His work has been published in journals such as Journal of Marketing and Journal of Marketing Research. In 2017, he was the winner of the Horizont Foundation Dissertation Award as well as the University of Mannheim’s Institute for Market-Oriented Management Dissertation Award. Alexander Himme is Associate Professor of Management Accounting at Kühne Logistics University, Germany. Having previously worked at the University of Cologne and at Vlerick Business School, Himme has also held visiting scholarships at Stanford and UCLA. His main research interests include Marketing Accountability, Performance Measurement Systems and Market Entry Strategies. Himme received the best paper award at the EIASM Interdisciplinary Workshop on Intangibles and Intellectual Capital in 2018.

Video Publications

Explore Dr. Johnson's latest research findings through engaging video presentations. Each video is complemented by detailed abstracts and links to the corresponding peer-reviewed journal publications.

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Dictum aliquam enim conubia turpis mus mi scelerisque maecenas donec. Cubilia pulvinar integer nunc inceptos dignissim lacus. Ridiculus dolor ante ullamcorper urna odio. Est lacus efficitur posuere porttitor lacinia. Taciti urna ridiculus purus ante montes vitae aliquet. Quam at eget libero gravida fusce eros tortor.

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